The Caleido journey began with a shared vision between Joel and Nicole, fueled by their desire to create something extraordinary. As parents, they found inspiration in their own children, who ignited their passion for creating a brand that resonates with young hearts and minds. Their kids became the guiding lights, reminding them of the importance of self-expression, creativity, and confidence during the tween years. With their children as constant sources of motivation, Joel and Nicole embarked on a journey to create a brand that would empower tweens to embrace their uniqueness and express themselves boldly.

As such, Caleido draws from the kaleidoscope’s energy, vibrancy, and colorfulness to emerge as a celebration of individuality and the boundless potential of young people.

But Caleido is more than just a brand—it’s a community. We invite you to join our journey, where we foster connections, nurture dreams, and create a space where young people and their families feel seen, valued, and celebrated. Together, let’s spread joy as we radiate our true colors.